Everything you need to own your tags
Nine capability areas — from discovery through to governance — with AI woven into every layer. Built for the teams that manage tags at enterprise scale.
AI at every layer
From vendor detection and value extraction to natural language queries and auto-generated documentation — AI isn't a bolt-on feature, it's the foundation. Every capability below is enhanced by intelligent processing that improves as your tag ecosystem grows.
Cross-Platform Tag Intelligence
Unified view across Adobe Launch and Google Tag Manager. Trace data flow from consent through to pixel fire, across every platform, every property.
Unified Adobe + GTM view
See every tag across both platforms in a single dashboard. No more tab-switching between container UIs.
Data flow tracing
Follow a data point from its origin through the data layer, across tags, and into vendor endpoints.
Cross-property analytics
Compare tag coverage, firing rates, and vendor distribution across all your properties at once.
Normalised tag model
Adobe rules and GTM triggers mapped to a shared schema — one language for your entire tag infrastructure.
Tag Discovery & Auditing
Automated scanning, vendor detection, and dependency mapping. Discover every tag, know who owns it, and understand how they connect.
Container scanning
Import GTM exports or Adobe Launch extensions and automatically parse every tag, trigger, and variable.
Vendor detection
AI-powered identification across 15+ ad platforms — Google, Meta, LinkedIn, The Trade Desk, and more.
Dependency mapping
See which tags depend on which triggers, variables, and data elements. Spot circular references instantly.
Completeness scoring
Every tag gets a quality score based on documentation coverage, parameter completeness, and ownership status.
AI-Powered Documentation & Reporting
Generate pixel-perfect documentation from your tag data. Drag-and-drop designer with PDF, PowerPoint, and Markdown export. Auto-generated, always up to date.
Auto-generated docs
One-click documentation from your processed tag data. Never manually write a tag spec again.
DocGen designer
Drag-and-drop template builder. Add your branding, choose layouts, and preview in real time.
Multi-format export
Export to PDF, PowerPoint, and Markdown. Presentation mode for stakeholder reviews.
Confluence sync
Push documentation directly to your Confluence space. Keep your wiki in sync with your tags.
Visual Event Mapping
Interactive 3D visualisation of your tag ecosystem. Firing timelines, sequence diagrams, and swim-lane views from consent through to page unload.
3D event map
Interactive, navigable 3D view of your entire tag ecosystem. Zoom, rotate, and drill into any connection.
Firing timelines
See exactly when and in what order your tags fire. Spot race conditions and timing issues.
Sequence diagrams
Auto-generated sequence diagrams showing data flow between your site, tag managers, and vendor endpoints.
Rule sequencing
Swim-lane timeline from consent initialisation through to page unload — every rule, every phase.
Event System & Migration
Define, validate, and manage your dataLayer events with full schema support. Bundled JavaScript output for consistent implementation across teams.
Event library editor
Visual editor for defining events, parameters, and validation rules. Version-controlled and auditable.
Schema management
JSON Schema-backed event definitions with type checking, required fields, and enum constraints.
Bundled JS output
Generate production-ready JavaScript bundles from your event definitions. Consistent implementation, zero drift.
Migration tooling
Move events between properties, platforms, and environments with full diff preview before applying changes.
Tag Blueprinting & Sharing
Save tag configurations as reusable blueprints. Share across properties, teams, and organisations. Never rebuild the same tag setup twice.
Blueprint library
Save any tag configuration as a versioned blueprint. Build a library of proven setups for your organisation.
Cross-property sharing
Apply blueprints across any property — GTM or Adobe. Adapt to each container's naming conventions automatically.
Team collaboration
Share blueprints with team members, add notes, and track which properties use which configurations.
Version control
Full history of every blueprint change. Diff, rollback, and branch configurations just like code.
Automated QA & Testing
Validate your tags against scanned configurations. Regression testing, firing verification, and parameter validation — all automated.
Tag validation
Automated checks against your scanned tag configurations. Catch missing parameters, broken triggers, and orphaned tags.
Regression testing
Compare tag snapshots across deployments. Know exactly what changed and whether it was intentional.
Firing verification
Verify that tags fire in the correct order, with the right parameters, on the right pages.
Change detection
Get notified when tags change unexpectedly. Track additions, removals, and configuration drifts.
Governance & Compliance
Consent mapping, change detection, and ownership tracking. Full audit trail on every action, every decision, every pipeline run.
Consent mapping
Map every tag to its consent category. Verify that tags only fire when the appropriate consent is granted.
Ownership tracking
Assign owners to tags, triggers, and variables. Know who's responsible when something breaks.
Audit trail
Full decisioning log for every pipeline run. Every AI decision, every extraction, every connection — logged and searchable.
Per-property isolation
Data isolation between properties. Role-based access control with SSO/SAML support for enterprise.
AI Assistant
Natural language queries against your entire tag dataset. Ask about configurations, find anomalies, generate reports — all in plain English.
Natural language queries
Ask questions like "Which tags fire on checkout?" or "Show me all Meta pixels without consent mapping."
Context-aware answers
The AI understands your specific tag setup — vendors, naming conventions, property structure, and data flow.
Report generation
Ask for summaries, comparisons, and audits. Get formatted reports you can share with stakeholders.
Cmd+K integration
Access the AI assistant from anywhere in the app. Type > in the command palette to switch to AI mode.