Cross-Platform
Tag Intelligence
for Enterprise Teams
Pull every tag from GTM and Adobe Launch. Unify them into a single view. Then let AI handle compliance, documentation, and optimisation — all from one platform.
Your tag data, one ⌘K away
Navigate anywhere, search your entire tag infrastructure, or ask AI questions about your setup — all from a single keyboard shortcut. Type > to switch to AI mode.
- Fuzzy search across all pages and actions
- AI assistant trained on your tag data
- Category-based AI queries for targeted answers
- Keyboard-first — never leave your flow
Features
Everything you need to own your tags
From raw container exports to structured documentation — automate the work that used to take days.
Unified tag overview
See every tag across GTM and Adobe Launch in a single view. Filter by vendor, status, property, or firing rule.
Rule processing pipeline
Four-phase pipeline that indexes, maps, extracts, and assembles your tag data into structured documentation automatically.
Rule sequencing
Visual dependency graph showing exactly when and how your tags fire. Swim-lane timeline from consent through to page unload.
AI-powered extraction
When deterministic parsing hits its limits, AI steps in. Vendor identification, value extraction, and connection tracing — all automated.
DocGen
Generate pixel-perfect documentation from your tag data. Drag-and-drop designer with PDF, PowerPoint, and presentation export.
Event system
Define, validate, and track your dataLayer events with full schema support. Catch issues before they reach production.
Processing
Four-phase pipeline
Index raw containers, build structural maps, extract tag values, and assemble enriched records. Each phase streams progress in real-time with full decisioning logs.
- GTM + Adobe Launch in one pipeline
- Vendor detection across 15+ ad platforms
- Locale-aware record splitting
- Decisioning audit trail for every tag
Security
Built for enterprise
Role-based access, per-property isolation, and a complete audit trail. Every pipeline decision is logged, every change is tracked.
- Per-property data isolation
- Full audit trail on every action
- SSO/SAML support (Enterprise)
- On-premise deployment option
Analytics
Deep visibility
Understand your tag ecosystem at a glance. Completeness scores, orphaned tag detection, circular reference warnings, and vendor coverage reports.
- Tag completeness scoring
- Orphaned tag detection
- Connection tracing (10 types)
- Vendor coverage heatmaps
Integrations
Works with your stack
Native support for 15+ ad platforms and analytics vendors. Detect, extract, and document tags across all of them.
Tag Managers
Analytics
Documentation
Marketing Platforms
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